I have, and will continue to believe, that intentions predict results. The true purpose of your actions, will always dictate the types of results.

Movement (or Cause) Marketing is no surprise to anyone anymore. It was a natural development that sprang from a lot people being frustrated, disappointed and fed up. People who decided that “choice” was a not a seasonal part of their lives. It never left, and was the real reason they’re lives might not have been what they wanted. In USA Today there is an article about how “Cause Marketing” is dead in Corporate America.

USA TODAY: “…with almost half of American respondents to Edelman’s goodpurpose survey saying they feel brands only support good causes for publicity and promotion — not because they really care — many companies may want to rethink their entire approach to cause marketing.”

It’s certainly true that consumers have woken up to the smoke and mirrors, and put choice back in the game. But what Carol Cone of Edelman fails to mention, is that it’s not just better consumer judgement and sniffing out the b.s., it’s entrepreneurs, around the world, that are providing a new solution.

A solution rooted in the peace of mind that only transparency and social responsibility can give. Let’s hope vertical integration finally proves to be true!! Maybe the principles that we embody as entrepreneurs, will finally make their way into corporations, but more importantly, lets hope it makes it to the aisles of our stores.

All the best,


Jay Kubassek


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1 thought on “Vertical Integration”

  1. Kudo’s Jay. I am a 3 x breast cancer survivor. After 4.5 years, 9 surgeries I am finally cancer free, but still have 3 years of treatments left. I am on a mission to promote Breast Cancer Awareness and Prevention with the hopes of saving lives. My website, Betchaboop Information is focused on just that. I am telling my story and how over the years I have built a very strong faith and inner strength that helped me get through Cancer. Also, I have an entire page of cancer links for those needed more information. I will be completing my store in the next few months (have a lot of tests, dr’s and treatments still going on) to focus on physical, mental, emotional and financial health. Hopefully some can change their lifestyle to put themselves at a much lower risk factor. I am hoping those reading will build a strong inner strength to help them get through any crisis. I also have a clicker challenge with the Save A Breast Foundation, all education and awareness. The more points to add up the more money Dove,Inc. donates to the foundation. Win-Win-Win. I hope you will be able to help me promote this cause. My goal someday to stomp in out of life altogether. I have a blog from my sight where I am telling my story, and will go into things earlier in life that helped me become strong. My 2nd blog is BetchaboopsBlogger.blogspot.com. this is LIFE AFTER CANCER, MY VISION OF PARADISE AND HEAVEN ON EARTH. THANKS, Betty aka Betchaboop

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