Jay Kubassek is a father, serial digital entrepreneur and co-founder of Digital Experts Academy. He is also a professional speaker and trainer, Baja off-road racer (Dust Racing), member of the New York Blue Elephant Polo team, self-taught cellist, amateur photographer, amateur chef and indie film producer (Aliquot Films).
It’s amazing how something that urgently demands our attention almost always seems to appear important. But is it? Understanding how to recognize the two as separate has really been an eye-opener for me and has helped me prioritize how I spend my time.