Gratuitous and opportunistic are the first two words that come to mind here.
Watch this video put out by Dove (a Unilever company). A great piece that is very compelling, but hyprocritical at best. Social responsibility is all the rage nowadays and it seems that some corporations are getting away with gratuitous self promotion under the pretense of social responsibility.
BUSTED! Watch this response by Greenpeace.
Every one of us gets up and goes about our daily business with certain routines. These routines are called your daily method of operation, or …
Conversations Matter. What's Your Entrepreneurial DMO? Read More
Read More
I have often said that the Internet is now the world’s most lucrative commodity. 1.5 billion (and growing) web users have turned the Internet into …
The New "Black Gold" Read More
Read More