For most of us, it’s obvious that the bulk of the decisions we make on a daily basis are based upon the summation of our previous experience. Then
combined with some sort of reactive observation. “That looks hot, I once was burned, don’t touch it.” A rather simplistically calculated decision to a situation, correct? There are a lot of philosophical explanations to this phenomenon, (of which I have no desire whatsoever to regurgitate.) However, the idea of understanding, evaluating and augmenting our decision making process, is quite possibly one of the most effective, yet difficult things to do.

As entrepreneurs, we are consistently confronted with decisions, both minute and large in scope, that will severely affect our bottom line one way or another. These decisions usually carry with them some sort of emotional impact that is equally important (we are not robots after all…not yet at least), and making decisions that seem contrary to our emotional compass (outside our comfort zone) is a discipline that we all must cultivate.

The nature of the entrepreneurial attitude puts us in unprecedented situations constantly. Sometimes I find myself so far out of my comfort zone it makes me sick to my stomach. Circumstances that I have no frame of reference or prior experience of. How do we make sound decisions in times like these…?

What we must do mentally is not as difficult as it may seem. It simply requires us to embody an objective stance. A third party perspective so to speak. This does not mean that we divorce our prior experience and emotional compass from our decision making process. But we, as human beings, are highly capable of turning these situations into opportunities for mental growth. It simply requires us to stop projecting, or interjecting our personal bias, or past experiences upon the current dilemma. We must assess the situation logically and objectively, and then act accordingly with the best information on hand at the time. At that point you have to then trust that the best
decision was made, and stick to your guns.

This doesn’t require any special skills, or crazy amounts intelligence. We all have a natural intelligence within ourselves that is only hindered by, well, bad habits and programming. Bad habits can be changed. Many of us are introspective by nature anyway, but you must take the time to consciously make the habitual changes that you seek. This is hard work. Learning something new can seem daunting, but the reality is when you engage yourself mentally, you usually discover something you already know.

All my best,



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2 thoughts on “Entrepreneurial Objectivity”

  1. Hello Jay,

    great site…

    but can you make the FONT LARGER!!

    its a strain to read…especially

    for us who no longer are in our 30’s!!

    thanks Jay, and if you ever need a

    great REAL Estate Broker , Call me

    at 518 248 8307

    look forward to hearing from you!
    Pat McKeon
    518 248 8307

  2. Good post Jay. I have one major disagreement. People are incapable of making logical choices they only believe them to be logical according to their frame of reference.

    Dan Airely in his book Predictably Irrational and Dale Carnegie in How To Win Friend and Influence People both proved conclusively we are emotional beings. What we usually label a logical decision is a decision we are prepared to accept as rational in the absence of facts to the contrary at that time.

    This explains why many people give up (not fail) at network marketing. They decide the perceived benefit is not worth the perceived effort. When actually all the evidence is to the contrary if you stick at it and adjust your plans you have no choice but to succeed.

    We must be careful not to project our own personality types and assume everyone else will be like us. You are in a group of only 10% of the population (Reds) whereas the majority of the population is Yellow or Green (70%). In order to persuade them to change you must first see the world through the eyes of a Yellow or a Green and understand their needs.

    Colours come from Mike Dlouhy’s groundbreaking work on analyzing the dominant personalty types that exist in the population.

    At CCPro I sometimes feel the natural Reds forget you are only 10% of the population. For the rest success is a longer harder road of re-programing.

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