These guys are brilliant. This is funny and creative, something I would want to share. Kudos to these guys for think outside the box and coming up with alternate ways to brand themselves.
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Google, A Way Of Life
I have been a gmail fan since the day it launched almost five years ago. (Time to take down the beta badge Google!) Since then I have noticed that most of the internet savvy people in my life also reside on gmail ave. Maybe its the 7 gigs of free storage or the creepy ads that morph themselves into relevant blurbs of clickable text upon each refreshment.
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The Myth of the Risk-Takers
In a recent piece in one of my favorite mags, the New Yorker titled “The Sure Thing,” Malcolm Gladwell, the king of countering widely held American assumptions, wrote that risk taking is not actually a widespread quality among hugely successful entrepreneurs. In fact, it’s just the opposite. Major entrepreneurs like Ted Turner and John Paulson are in reality so risk averse that they take—or took, when accumulating their massive wealth—all possible precautions to reduce risk. Big-time entrepreneurs, Gladwell suggests, are not the kind of wild gamblers who, because they have the courage to take big risks, eventually make a lot of money. They are more akin to the MIT Blackjack Team, from the book “Bringing Down the House,” or the movie with Kevin Spacey “21,” who discovered the game of blackjack was legally beatable, if you applied certain mathematical principles to it.
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Is Groupthink for YOU?
Everyone tends to see the world through a lens that makes our personal view the right one. I see a lot of rhetoric from politicians …
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