We all have our favorites: restaurants, grocery stores, websites and hotels. Even hotel websites! (you get the point) Midnight urge for a slice? You know exactly where you’re headed. Making pulled pork on Saturday? Definitely going to the deli where not only will you get great meat but a surprisingly accurate 7 day weather forecast.

What’s the common denominator here? Surface analysis would say…maybe the price point. We pay more to get more, right? Or do we? I would argue rather; the real essence of commonality here is “service.” We can get a slice of pizza, or stay at any hotel; but we return to these establishments time after time, why? Well, because we encounter not simply a transaction at these times, but an experience. An experience that is rooted simply in appreciation: as a consumer, a customer, perhaps as a friend.

A fundamental mentality of service is more than just a business construct, or a means of civic duty; it’s a method of living. Each day we are given the opportunity to treat each person we meet as a mere transaction in the cog of our day, or something much brighter and fulfilling. As an opportunity to grow, learn and serve.

Let’s approach this week with the mentality of service. After all that which we give, we will always receive.

“I don’t know what your destiny will be, but one thing I do know: the only ones among you who will be really happy are those who have sought and found how to serve.”
-Albert Schweitzer

All my best,


Jay Kubassek


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